Hinchtown Partners


Petro Can Suit

Mississauga, ON. March 2nd, 2016 – Petro-Canada Lubricants Inc. (PCLI), a Suncor business, has partnered with IndyCar driver James Hinchcliffe for the 2016 IndyCar racing season. Hinchcliffe, a native of Oakville, Ontario, Canada will be a brand ambassador for PCLI, one of North America’s largest lubricants businesses.

As a Canadian racing in North America, to be able to work with a Canadian company that has such a global reach is really unique,” said James Hinchcliffe, IndyCar driver.  “Petro-Canada Lubricants is all about technology, innovation, quality and reliability which lines up perfectly with our approach to racing. It’s great that we were able to put it all together and hopefully it’s a program that we can build on and grow over the years to come. Plus, having an extra maple leaf on my suit is never a bad thing!”

PCLI’s partnership with Hinchcliffe will mark the company’s first venture into the United States motorsports space, having participated in Canada as well as Europe.

PCLI produces over 350 innovative lubricants, specialty fluids and greases which are sold through a wide network of distributors in more than 80 countries. PLCI’s products serve customers in a diverse range of industries, such as construction, mining, automotive and pharmaceutical.

“As we continue to grow our business, distributor network and customer base in North America and globally, James will help build brand awareness within our distributor network as well as for our end users,” said Howard McIntyre, Vice President, Lubricants, Suncor. “Not only does James understand the importance of using the highest quality products, he also possesses similar attributes that our Petro-Canada Lubricants brand does.”

The partnership was brokered by James Hinchcliffe’s management firm, Spire Sports + Entertainment, which will administer the program alongside PCLI.

The 2016 IndyCar season marks the sixth year of competition for Hinchcliffe, driver of the No. 5 Honda for Schmidt Peterson Motorsports. He has posted four career wins at St. Petersburg, Sao Paulo and Iowa Speedway in 2013 and New Orleans last year. Hinchcliffe’s 2015 IndyCar season was cut short due to a near-fatal accident during a practice session for the Indianapolis 500 at Indianapolis Motor Speedway in May.

The 2016 Verizon IndyCar Series will begin with the Firestone Grand Prix of St. Petersburg on Sunday, March 13. The race will air live on ABC / 12:30 EST. The full 16-race schedule can be found at

For more information on Hinchcliffe, please visit, like him on Facebook and follow @Hinchtown on Twitter and Instagram.


Spire Sports + Entertainment

Don Rohr



For Suncor:

Speed Communications

Tom Spencer

+44 (0)117 906 4551


About Suncor

Suncor Energy is Canada’s leading integrated energy company. Suncor’s operations include oil sands development and upgrading, conventional and offshore oil and gas production, petroleum refining, and product marketing under the Petro-Canada brand. A member of Dow Jones Sustainability indexes FTSE4Good and CDP, Suncor is working to responsibly develop petroleum resources while also growing a renewable energy portfolio. Suncor is listed on the UN Global Compact 100 stock index and the Corporate Knight’s Global 100. Suncor’s common shares (symbol: SU) are listed on the Toronto and New York stock exchanges.


About Petro-Canada Lubricants

Petro-Canada Lubricants, a Suncor business, blends and packages more than 350 different lubricants, specialty fluids and greases that are exported to more than 80 countries on six continents. Petro-Canada Lubricants specializes in products and services proven to maximize equipment performance, productivity and overall savings. From heavy duty engine oils to hydraulic fluids, automatic transmission fluids and gear oils and greases – Petro-Canada Lubricants is committed to delivering innovative solutions that deliver value and keep your business moving. To learn more about Petro‐Canada Lubricants Inc. visit lubricants.petro‐


Honda Canada and James Hinchcliffe ink promo deal for 2014 IndyCar Season

TORONTO, ON (February 13, 2014) – It’s the middle of winter, but Canadians have reason to get excited for the upcoming IndyCar season. Today, Honda Canada and James Hinchcliffe entered into a one year partnership that will see the ‘Mayor of Hinchtown’ working with Honda to promote the Honda brand across Canada.  Hinchcliffe will be featured in various Honda product advertising and promotions throughout the year, including the Honda Indy Toronto.

Hinchcliffe made a surprise appearance and participated in the official Canadian unveiling of the 2015 Honda Fit at the Canadian International Auto Show (CIAS) in Toronto. He was welcomed to the stage while seated behind the wheel of a new Fit before the agreement was announced to media who were on-hand for CIAS press day.

“We’re so pleased to welcome James to the Honda family and I think I speak on behalf of all race fans when I say that the new season can’t start soon enough,” said Dave Gardner, Vice President of Sales and Marketing, Honda Canada Inc. “Honda Indy Toronto is a landmark event and it’s fantastic to be working with such a talented, not to mention, local driver.”

Hinchcliffe will pilot the Honda-powered, #27 United Fiber & Data IndyCar for Andretti Autosport during the 2014 season, which kicks-off in St. Petersburg, Florida on March 30th.

“This is shaping up to be a huge year and I’d like to thank Honda Canada for their support,” said James Hinchcliffe. “It’s been a long off-season and I’m ready to get back out there. We’ve got a great car, great team and fans can expect big things.”

About Honda Canada
Honda Canada Inc. was founded in 1969. It has produced more than 6 million cars and trucks since 1986 at its two manufacturing facilities and builds engines at a third manufacturing plant in Alliston, Ontario.  Both manufacturing facilities are extremely flexible and currently build Honda Civic and CR-V models.  Honda Canada has invested more than $2.6 billion in Canada and each year it sources nearly $1.1 billion in goods and services from Canadian suppliers. Honda Canada has sold more than 3.8 million Honda and Acura passenger cars and light-duty trucks in Canada.


IndyCar Series Driver James Hinchcliffe Chosen to Represent New Spyder Active Sports GT Collection

SpyderGT Release  


Cornelius, N.C. (May 7, 2014) – James Hinchcliffe, IndyCar driver and the sport’s Most Popular Driver in 2012, has been selected by Spyder Active Sports, one of the world’s largest specialty ski brands, to be the face of its new GT collection.


“I’m incredibly excited to be working with Sypder,” Hinchcliffe said. “It’s easy to get behind a brand that’s driven by performance, technology and quality. The company has roots in motorsports, so we had a lot to talk about throughout the shoot. Beyond the practicality of their products, everything they make is stylish too, which is important to me. It’s high-quality, current and ranks among the best cold-weather performance gear you can get.”


The Spyder GT collection is a performance stylized apparel collection featuring ski gloves, as well as men’s and women’s jackets. The collection was inspired by adventure-seekers who have a passion for speed and an acute attention to detail.


“Spyder’s GT line was conceptualized by JJ Collier, our senior vice president of product and design, from his love of performance cars,” said Russ Rowan, senior vice president of sales and global marketing. “Spyder is a leading performance design brand in producing some of the best apparel for our independent athletes that we partner with. The synergy between Spyder and our performance drivers is no different than what we have been doing for more than 30 years. The fit is perfect in every way.”


Hinchcliffe, 27, is competing in his fourth year of full-time Verizon IndyCar Series competition for Andretti Autosport. The Canadian native has earned three victories and six podium finishes in 53 career IndyCar starts. He finished a career-best eighth in the series standings in both the 2012 and 2013 seasons.


For more information on Spyder, visit For more information on Hinchcliffe, please visit, like him on Facebook, and follow @Hinchtown on Twitter and Instagram. You can also download his fee app “HinchMobile” on your wireless device.



About Spyder Active Sports

Spyder is one of the largest specialty ski brands in the world and is an Official Supplier to the U.S. Alpine an Canadian Alpine Teams. Spyder products integrate high-technology fabrication, sport-specific function, and

fashion conscious designs. Based in Boulder, Co., Spyder sells highperformance outerwear and

sportswear in the United States, Canada and more than 50 countries outside of North America.