Newsstand » Driving With The Stars: How An IndyCar Racer Is Trying To Beat Reality TV At Its Own Game
There was a time—when Steve McQueen got style tips from his co-driver Peter Revson and the Beatles wanted to hang around with Jackie Stewart—this would have been more than enough. But not now. Hinchcliffe realizes that even a guy who drives 240 mph needs to create his own buzz.
His first non-racing claim to fame comes from the creation of Hinchtown, an on-line community that’s adopted the conceit of a locale complete with a local government. Hinch, of course, is the Mayor.
Read the full article on forbes.com