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Newsstand » James Hinchcliffe heads into fourth season on IndyCar circuit with new sponsor, new engine

James Hinchcliffe heads into fourth season on IndyCar circuit with new sponsor, new engine

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TORONTO — The first thing that you notice about James Hinchcliffe is his wardrobe.

It’s more — how do you put it — presentable. Gone is the lime green colour scheme of his former sponsor GoDaddy.com. Instead, on a chilly Wednesday afternoon in the city, the Oakville, Ont., Indy Car driver is sitting upstairs at Steam Whistle Brewing wearing a subtle black golf shirt that bears an understated blue-and-white logo of his new sponsor, United Fiber & Data.

Has Hinchcliffe gone corporate? No way, he says.

While United Fiber & Data sounds like the kind of company Go Daddy would parody in its off-beat commercials (which used to star Hinchcliffe), it is actually a broadband networking company owned by members of the 1990s alternative band, Live

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