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HINCH IS GOING MOBILE WITH NEW DRIVER APP

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Hinchtown Mobile helps fans get even closer to talented IZOD IndyCar Series rookie

INDIANAPOLIS, Tuesday, July 5, 2011 – Rising IZOD IndyCar Series star James Hinchcliffe launched a cutting-edge, unique driver mobile application July 5, allowing fans to interact with the popular “Hinch” even when their busy lives reach top speed.

Hinchtown Mobile is free and available for download at the Apple App Store and Android Market. It’s believed to be the first driver app in major motorsports.

2010 Firestone Indy Lights series runner-up Hinchcliffe drives for Newman/Haas Racing in his rookie season in the IZOD IndyCar Series, North America’s top open-wheel racing series. He is the second-highest rookie in the standings entering the Honda Indy Toronto, Sunday, July 10 on the streets of his hometown.

“I’m really excited about Hinchtown Mobile,” Hinchcliffe said. “I’ve gone all out to use the Web and social media to connect with fans for the last few years, which is really important to me. That’s been a big success, so the launch of my mobile app is taking my relationship with the fans to an all-new level of interaction.”

Hinchcliffe is one of the most innovative, creative drivers in the use of digital and social media. He is the “mayor of this little Internet civilization known as Hinchtown” at his unique website, www.hinchtown.com.

The site features features complete integration with Hinchcliffe’s YouTube channel, Facebook page and Twitter feed, all of which he updates regularly to provide entertaining content to fans and sponsors.

Hinchtown Mobile will include links to all of Hinchcliffe’s existing virtual content and channels. But the interactive app also offers exclusive elements. For example, fans attending the race this weekend in Toronto can download a “Key to the City” and get free admission to the Hinchtown After Party.

Hinchcliffe helped to develop the mobile app with sports marketing and consulting specialists GRand Solutions LLC and digital marketing agency Boost Media Entertainment, both based in Indianapolis. GRand Solutions has managed the marketing and activation efforts for Hinchcliffe since March.

“It’s not surprising that Hinch is the first driver to launch a mobile app,” said Ruthie Forbes, co-founder of GRand Solutions. “He’s always thinking one step ahead when it comes to connecting with fans and sponsors in digital media. I’ve never seen a driver more plugged into the power of virtual solutions.”

While Hinchtown Mobile is their first driver app, GRand and Boost teamed up to create and launch an Android app for Texas Motor Speedway in June 2011. It was one of the first apps for a major racing facility.

GRand formed a partnership with Boost Media Entertainment in February to represent Boost’s innovative mobile products in the motorsports marketplace.

“Hinchtown Mobile is a great example of how GRand’s partnership with Boost Media can help keep our clients on the leading edge by offering unique, nimble and efficient solutions through online and mobile technology,” said Gene Cottingham, co-founder of GRand Solutions. “This technology works for everyone in motorsports – drivers, teams, event and track promoters and sponsors.”

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About GRand Solutions LLC

GRand Solutions is a sports management and consulting company based in Indianapolis, featuring the complementary skills and more than 25 years of combined industry experience of former Champ Car CFO Cottingham and former INDYCAR marketing executive Forbes.

The GRand team is committed to exceeding client expectations in the traditional areas of sponsor and event activation, public relations, guest services and consumer marketing – as well as financial and operational consulting, risk management and business process improvement. The “dynamic duo” is dedicated to providing innovative, affordable and effective business solutions to the global sports community and beyond.

About Boost Media Entertainment

Boost Media Entertainment is a digital marketing agency, based in Indianapolis, specializing in web development, video production and mobile apps. Boost offers a full range of creative abilities to provide all the services of an ad agency or PR firm, with the technical capabilities to see the project through in-house. Delivering the client’s complete and cohesive message through multiple channels-with zero dilution-is Boost’s true expertise.

For More Information Contact:

Ruthie Forbes: 317-258-5630 or via ruthie@grand-solutions.net

GRand Solutions LLC | 3500 DePauw Blvd. Ste. 1072 | Indianapolis, IN 46268